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MAY
23
6 MOS

New 'Transformers' Promo Campaign Ramps Up Alien Paranoia (Video)

A website hints at events between 2011's "Transformers: Dark of the Moon" and this summer's "Age of Extinction," setting up the new status quo for Michael Bay's toy franchise.

Transformers Are Dangerous Poster - P 2014
Paramount Pictures

For those wondering why trailers for this summer's Transformers: Age of Extinction appear to begin in a world in which Optimus Prime and the other robots in disguise have gone into hiding, a new campaign promoting the movie reveals why -- and asks fans to get involved to ensure they stay underground.

A new website, TransformersAreDangerous.com, and related video (below) reposition the events of Transformers: Dark of the Moon as a 9/11-scale event that has resulted in a traumatized humanity and left the world "on high alert [as] the threat of the Transformers lingers on." The video ends with the banners "Stay Alert, Be Vigilant, Keep Earth Human" and directs viewers to call a toll-free 855 number if they "see something."

STORY: 'Transformers: Age of Extinction' to World Premiere in Hong Kong

At the website, there are newspaper reports of Transformer appearances across the globe as well as a slowly unfolding narrative of governments around the world passing anti-Transformer legislation in light of growing concern over the presence of the giant robots. It's a good thing that said giant robots also can be in disguise, because it's very clear that they're not welcome on Earth anymore -- until the start of the next movie, at least.

Directed by Michael Bay, Transformers: Age of Extinction opens June 27.