• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest
JUL
7
2 YEARS

'Robocop' Viral Campaign Teases Sci-Fi Reboot (Video)

A fake ad released on Omnicorp.com shows a flash of what appears to be the iconic crime fighter as well as other tech goodies.

robocop reboot viral video - H 2012

OmniCorp is ready to do some killer business.

More than a year out from the release of MGM and Sony’s Robocop reboot, Omnicorp.com is now live, and gives us an early look at some of the weapons which may be featured in the film, including the updated ED-209 automated security sentry and some deadly looking drones.

PHOTOS: 28 of Summer's Most Anticipated Movies: 'Avengers,' 'Dark Knight,' 'Prometheus'

Viewers of the original film will remember the ED-209 as the killer robot with the tendency to cause some serious trouble.

The video posted on Omnicorp.com also touts an upcoming innovation which will combine human resources with robotics. Could it be Robocop himself?

The original Paul Verhoeven Robocop explored what happens when corporations run the police and when machines decide who lives and dies. Those themes may resonate even stronger today, in an age in which intelligent drones have become commonplace on real-life battlefields and ethicists have begun debating the use of those machines.

PHOTOS: New Generation of Superheroes

The Robocop reboot stars Joel Kinnaman in the title role, Gary Oldman as his scientist-creator, Samuel L. Jackson as a media moguland Hugh Laurie as the CEO of OmniCorp. The film is being helmed by José Padhila and is slated for a summer 2013 release.

Watch the video below.