3:58pm PT by Mia Galuppo
Ryan Reynolds and 'Deadpool' Team Really Reunited for That Erectile Dysfunction Ad Spoof
How committed are Ryan Reynolds and the Deadpool filmmaking team to the franchise? So committed that they all came back together less than three months after the hit movie's release to film a spoof ad promoting a cure for erectile dysfunction. And the internet has taken notice.
Reynolds and director Tim Miller, along with screenwriters Rhett Reese and Paul Wernick, all reteamed to parody commercials for drugs like Cialis and Viagra, the Hollywood Reporter has learned. The spoof, created to promote the movie's DVD, Blu-ray and Digital HD release, was launched May 5 and has racked up more than 15 million views in its first 24 hours.
Miller directed the spot, aptly titled Deadpole, from a script by Reese and Wernick. It sees the Merc with a Mouth enjoy a lazy afternoon of suggestive carpentry and banana eating with a lady friend. It ends with the superhero in a bath tub, katanas and all.
Reynolds — who has never used a stand-in — played the Deadpool role himself at the shoot, which was referred to internally with the code name "Unicorn Moonlight."
"If you experience joint pain, easy bruising, vomiting or clay-colored stool, stop watching Deadpool immediately," Reynolds says in a voiceover. "If you experience hair loss, skin sores and irritability, you may actually be Deadpool. And if you experience an erection lasting longer than four hours — you're welcome."
The 30-second clip was produced in conjunction with 20th Century Fox Home Entertainment. It was posted on Reynolds' Facebook page as well as Fox's various social media platforms and YouTube.
Fox will also air the spoof as a TV spot throughout the run of the DVD campaign.
This isn't the first spoof to come out of Deadpool's home entertainment advertising blitz. On April 1, to announce the DVD and Blu-ray release of the film, Fox jokingly said that it would also issue the film on abandoned formats like LaserDisc and VHS for interested consumers.
I'm coming… on Blu-ray MAY 10.— Ryan Reynolds (@VancityReynolds) April 1, 2016
Also, non-existent special edition VHS and LaserDisc, 19 years ago. pic.twitter.com/WE28cJbW1G
All of the creative campaigning seems to be paying off. In its first week out, Deadpool has sold more than 1 million Digital HD units over platforms like iTunes, Google Play, Comcast, Xbox and Amazon. By comparison, Matt Damon's The Martian, which broke huge digital records at the time of its Digital HD release, sold 1 million units after three weeks during the busy Christmas holiday season.
“The consumer response to Deadpool has been unprecedented in theaters and now at home," says Mary Daily, president of worldwide marketing at 20th Century Fox Home Entertainment. “In just one week, Digital HD transactions are reaching superhero levels.”
Deadpool hit theaters on Feb. 12 and went on to break box-office records and prove the viability of the R-rated superhero film. It grossed $761 million at the worldwide box office.
A sequel is already in the works at Fox with Tim Miller in talks to return to direct Reynolds in all of his spandex-ed, Salt-N-Pepa–loving glory.