'Sonic the Hedgehog' Switches Publishers, Races to Comic Book Relaunch

IDW Publishing has been given the license by Sega after a 24-year run with Archie Comics.
Courtesy of Sega

IDW Publishing, which handles comic book licenses from properties from Star Trek to My Little Pony — with Transformers, Mickey Mouse and Ghostbusters in between — has expanded its reach even further. The company announced Friday that it will soon be publishing comics based on Sega's Sonic the Hedgehog.

The partnership between IDW and Sega was announced at San Diego Comic-Con Friday, one day after Sega revealed that it had ended its long-standing publishing deal with Archie Comics, which had been publishing Sonic material since 1993.

In a statement, Sega's Ivo Gerscovich, chief brand officer for Sonic the Hedgehog, said that the company is "ecstatic about this partnership with IDW. We know they'll serve as a good home for the new adventures of Sonic, his friends and foes."

No creative teams or product details were announced by IDW, with chief creative officer Chris Ryall saying that the publisher has "been speaking with beloved Sonic fan-favorite creators and new creators alike," adding that he expects that the publisher will "be able to spread specifics about our plans for the comic in the near future."

Sonic the Hedgehog debuted as a video game character in 1991 but has since appeared in multiple animated series and comic books in addition to his game appearances. The character also cameoed in Disney's 2012 movie Wreck-It Ralph and has his own Sony Pictures animated feature scheduled for 2019.

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