June 24, 2011 11:29am PT by Jethro Nededog
'Spy Kids 4: All the Time in the World' Smells Like Trouble With Aromascope
If you think the 3D movie trend is getting tired, you’re right. "4D" is here and Dimension Films thinks it smells like a success. The studio announced Friday that Spy Kids: All the Time in the World will be offered in 4D with Aromascope.
"Families are going to love the interactivity of this new addition to the movie-going experience,” director Robert Rodriguez says. “And best of all, you won't have to pay extra for 4D Aromascope, which will be provided to every theater whether it be 2D or 3D.”
Basically, each moviegoer will receive an Aromascope card and there will be eight opportunities to rub the appropriate space on the card and get a whiff of whatever’s happening on screen.
The concept of interacting with a film via scents has been around for a while actually. The 1960 film, Scent of Mystery, didn’t give viewers any options. Producers injected 30 different smells into the theatre during the film. Director John Waters included scratch and sniff cards for an enhanced version of Polyester in 1982. And the animated film Rugrats Go Wild! used sniff cards in 2003 as an homage to Waters.