9:29am PT by Graeme McMillan
'Star Wars: The Force Awakens' Toys to Be Unveiled During 18-Hour YouTube Marathon
There will be an awakening on YouTube next week, with the news that Lucasfilm and Disney will unveil the Star Wars: The Force Awakens toy line live on YouTube as part of an 18-hour broadcast from multiple locations across the globe Sept. 3.
The "Countdown to Force Friday" event will launch in Sydney, Australia at 7:45am local time, before leapfrogging to Hong Kong, Seoul, Tokyo, Berlin, Paris, Madrid, London, Rio De Janeiro, New York, Toronto, Chicago, Mexico City, San Francisco and Los Angeles across the broadcast, during which products from the Force Awakens toyline will be unboxed for the first time. Each of the 15 locations will feature the reveal of a new product by a personality from Disney's Maker Studios video network.
“We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from the Star Wars fan community," Leslie Ferraro, President, Disney Consumer Products, told StarWars.com about the event.
The event comes a day before Sept. 4's "Force Friday," in which Force Awakens merchandise — including the toys receiving their premiere as part of the YouTube stream, as well as tie-in prose novels — will be released to the public for the first time, with more than 1,000 stores opening at midnight for the most hardcore fans to shop early.
Full details about the event can be found here. May the Force, and a lot of patience, be with you.