Lucasfilm Launching 'Star Wars' Augmented Reality Treasure Hunt

Star Wars fans are already adept at hunting for Easter eggs in movies and scouring the internet for any scrap of information about the next installment in the franchise. Soon that treasure-hunting skill is going to come in handy in the real world (well, technically in the real world).

Disney and Lucasfilm are launching a new augmented reality event that will allow fans to search for Star Wars characters using their smartphones and the Star Wars app. The game, called Find the Force, hits Sept. 1 on Force Friday II, the massive product launch tied to December's Star Wars: The Last Jedi.

From Sept. 1-3, fans can visit more than 20,000 retailers in 30 countries and look for a Find the Force logo, which when scanned with the app, will reveal a character who will appear to be in the room, thanks to the magic of augmented reality. (See the video at the top of the post to catch this in action.) There are a total of 15 characters (five per day) that can be unlocked.

But ahead of the launch, the new (and adorable) Last Jedi Porg characters can be unlocked starting Thursday if you have the latest version of the Star Wars app (version 2.3 or higher) by scanning the code:

Force Friday was a big hit in 2015 (read Heat Vision's Borys Kit's tales from braving the midnight crowds here). And this year, the augmented reality game may even win fans a trip to see Star Wars royalty in person. If you tweet photos or videos of your characters using the hashtags using #FindtheForce and #Sweepstakes during Force Friday II weekend, you'll be entered to win in a chance to attend the Last Jedi premiere.

Here's one more tantalizing video Lucasfilm has released ahead of the event:

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