'Star Wars: Episode I' 3D Trailer Debuts During Super Bowl (Video)

Among the Super Bowl's movie ads: Star Wars: Episode I: The Phantom Menace, which is being re-released in IMAX 3D theaters this Friday.

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The 30-second spot -- released by Lucasfilm Ltd. and 20th Century Fox -- barely showed any scenes from Phantom Menace, which hit theaters in 1999 amid disappointment from fans of George Lucas' sci-fi franchise who missed the original blockbusters.

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In the clip, you'll see Mark Hamill, Darth Vader, light saber fighting and, from recent Star Wars sequels, an CGI-enhanced Yoda and Liam Neeson, who portrayed good-guy Qui-Gon Jinn in Phantom Menace.

NBC's Super Bowl XLVi also featured trailers from John Carter, The Avengers, Battleship and Act of Valor.

Lucas’ Industrial Light & Magic is supervising the 3D conversion of Phantom Menace. If the first in the series is successful at the box office, the remaining five movies would follow a year apart on similar dates. However, depending on how the first release performs, Lucas and Fox could also decide to open the subsequent entries in various spots on the calendar.