'It' Tracking for Record $50M Debut in U.S.

The upcoming film adaptation of Stephen King's It is tracking for a record September debut.

The Warner Bros. and New Line horror film, rolling out in theaters Sept. 8, could clear $50 million or more in its first weekend, besting Hotel Transylvania 2 ($48 million) to score the biggest start ever for the month of September, not adjusting for inflation. Some even believe it could approach $60 million.

Warners insiders are being more cautious and saying $40 million-$45 million, noting the sluggish marketplace and the fact that September has never been known for huge openings. Also, It is rated R.

It, the first of two films, is directed by Andres Muschietti (Mama) and follows seven children who are terrorized by a being that exploits the fears of its victims, most often taking the form of Pennywise the clown in order to lure young children into the sewer.

King's It was published in 1986. Chase Palmer, Cary Fukunaga and Gary Dauberman wrote the adapted script. Bill Skarsgard stars as Pennywise.

 

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