11:08am PT by Graeme McMillan
Two Viral Websites Promoting 'X-Men: Days of Future Past' Blu-ray Release
The question of whether or not mutantkind is a threat to humanity has been at the center of the X-Men franchise since its inception, and a new viral promotion for the Blu-ray release of this spring's X-Men: Days of Future Past takes that uncertainty a stage further by creating competing visions for the way humanity interacts with Homo Sapiens Superior.
Two new websites have appeared, Tandem Initiative and M-Underground, both seeking to champion mutant rights in different ways. Tandem appears to be a scientific think tank claiming to have been “founded to help explore a new and growing generation: the genetically gifted,” with the site inviting mutants to submit their own stories and win “free genotyping analysis” — as sure a sign as any that something else is going on behind the scenes.
The M-Underground site certainly appears to believe that Tandem is up to no good. M-Underground — which declares its goal to be “to expose those who wish to create a rift between humans and the genetically gifted,” adding that “the only ‘mutant threat’ is that which threatens mutants” — features a video “hacked … off the Tandem Servers” (below), accompanied by a caption that suggests that Tandem intends to promote the idea that mutants are dangerous. “The Tandem propaganda machine begins,” it reports.
The promotion echoes the way in which X-Men: Days of Future Past was teased before that movie’s release by the launch of a website dedicated to Trask Industries, the company owned by Peter Dinklage’s character in the film. The official Twitter feed for the X-Men movies tweeted a link to the M-Underground video Wednesday morning:
Sept. 24, 11:51 a.m. An earlier version of this story reported that the viral sites were promotion for the 2016 release X-Men: Apocalypse. THR regrets the error.