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'Need for Speed' Super Bowl Spot: Aaron Paul Races for His Life (Video)

The "Breaking Bad" alum is out for revenge in the Electronic Arts' video game adaptation.

Aaron Paul's Need for Speed went into high gear for its Super Bowl spot.

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The Electronic Arts' car-racing video game adaptation from DreamWorks stars Paul, a street racer, who was double crossed from a crime he did not commit, and is out to avenge the death of his friend. To do so, he needs to get across the country – fast – with cops and bad guys on his tail.

Scott Waugh (Act of Valor) directed the action film along with George Gatins and his brother John Gatins who were responsible in developing an original story. George Gatins's written screenplay is based on the entire series, rather than one of the individual games. 

Need for Speed has sold more than 140 million units worldwide, generating an estimated $4 billion in retail revenue and labeling it as EA's biggest video game franchise. 

The film also stars Dominic Cooper, Scott Mescudi (Kid Cudi) and Michael Keaton.

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Need for Speed crashes into theaters March 14 in 3D.