'Wonder Woman' Merchandising Blitz Begins With Wal-Mart Campaign (Exclusive)

A monthlong exclusive retail deal with Mattel and the store centers on the Gal Gadot DC movie.
Mattel/WBCP

Gal Gadot's arrival in "Man's World" in this summer's Wonder Woman remains a couple of months away, but she's sent some advance scouts to prepare for her arrival, with the merchandising program for the next DC Entertainment/Warner Bros. movie already ramping up in stores.

Ahead of the movie's release, Warner Bros. Consumer Products has teamed with Mattel to create a line of Wonder Woman toys, debuting Friday in a first-to-market release at Wal-Mart stores nationwide, as well as on Walmart.com. As part of the monthlong program, which ends April 28, Wal-Mart will offer WW-inspired dolls and toys, including an exclusive two-pack set of Wonder Woman and love interest Steve Trevor. A further exclusive rollout of WW toys will follow in May, with products by Jakks Pacific, Funko and Fisher-Price.

Additionally, Wonder Woman merchandise from licensees including The Lego Group, Rubie’s Costumes, Bioworld, New Era, Hallmark and more will launch wide through multiple retailers internationally April 7.

"We’re thrilled to bring Wonder Woman front and center to retailers worldwide in support of her first solo feature film," Warner Bros. Consumer Products president Pam Lifford said in a statement. "WBCP has developed an incredible assortment of trend-right products in collaboration with our best-in-class licensees, allowing fans of all ages to express their fandom and bring Wonder Woman's empowerment, inspiration and beauty to life."

Directed by Patty Jenkins, Wonder Woman opens in theaters June 2.

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