April 07, 2014 2:32pm PT by Graeme McMillan
'X-Men's' Quicksilver Speeds Into Action in Ad (Video)
The first chance Marvel fans have to see Quicksilver — or, at least, the Evan Peters version from this summer's X-Men: Days of Future Past — in action outside of his trailer debut isn’t the upcoming Fox movie based on the mutant superhero series, but a Carl’s Jr. commercial. On the plus side, at least he’s eating quickly.
Quicksilver is one of three characters from Bryan Singer’s return to the X-franchise as director to appear in the campaign promoting the fast food chain, with Daniel Cudmore’s Colossus and Mystique accompanying the super-speedster to promote the chain’s new Western X-tra Bacon Burger (although Jennifer Lawrence’s participation in her advertisement appears to be minimal, to say the least).
A behind-the-scenes video for the campaign offers more context, but the upshot is that the new burger has so much bacon that it’ll take superpowers to enjoy it — potentially off-putting for the non-superpowered target audience.
The Quicksilver ad is below. X-Men: Days of Future Past is released May 23.