Olympian research effort at NBC

July 06, 2008 In an attempt to measure consumption of what at 3,600 hours will be the largest amount of Olympics coverage in history, NBC Universal is pulling out all the stops. Not only will it easily dwarf the 171 hours available 12 years ago on NBC, the coverage will extend to near-constant coverage on NBC, Telemundo, USA, Oxygen, MSNBC, CNBC and Bravo, plus 2,200 hours of online streaming video and content available on VOD and mobile platforms. "There is no event that can match this from a research perspective," NBC Uni research chief Alan Wurtzel said.

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