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Japan considers analog warning
By Gavin J Blair
April 21, 2008, ET TOKYO -- TV stations are considering displaying a “this is an analog broadcast” message across all television programs on non-digital channels from July to encourage viewers to update to the new technology before the final switchover in 2011.
“We are considering a number of initiatives, including broadcasting the ‘analog’ message across programs,” said Masukazu Honda, a spokesperson for pubcaster NHK.
Fewer than a third of Japanese households have so far made the digital switch, although this is expected to rise in the run-up to the Beijing Olympics.
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