MTV Networks taps GM of music brands

June 26, 2008 MTV says she will lead the programming, production, creative marketing, communications and talent and artist functions of the network and oversee content strategy across all platforms. The growth curve of our channel and the opportunities provided by digital distribution merit a top class team and Rebecca is an amazing addition. Until recently, she served as senior vp creative development and brand management, Batties was responsible for the creative direction of the company's 19 brands marketed outside the U.S.

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