InDplay in demand at market

November 06, 2006 InDplay.com, an online marketplace for filmed content said on Sunday that  it will help Allied Artists Corp. sell its 20,000-plus titles, and is in talks with three other film libraries at the American Film Market interested its B2B licensing management system. Listing titles on inDplay is free and commissions are charged only if film, TV or video rights are sold through the site run by the Silicon valley-based start-up, backed by investment from Google founder Eric Schmidt and newspaper heir William R. Hearst III, executives said. "Libraries of vast unsold inventories of films and videos have not generated their true value. inDplay makes it possible for rights holders to efficiently turn these assets into meaningful revenue," CEO Goetz Weber, said.

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