Riding the awards wave

February 25, 2008 Best picture winner "No Country for Old Men" already has enjoyed an Oscar bounce thanks to its eight nominations. [...] with its DVD release set for March 11, whatever added coin it picks up at the boxoffice -- it took in an estimated $2.3 million this weekend -- will quickly be eclipsed by a surge in home video sales. To maximize returns from the critically applauded Coen brothers thriller, Miramax shrewdly avoided a wide release when the film was launched Nov. 9 and instead opted for a platform rollout -- twice.

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