Brand spending grows nearly 15%

February 12, 2008 Spending on branded entertainment, including event sponsorship and marketing, paid product placement, advergaming and webisodes, grew 14.7% to an all-time high of $22.3 billion in 2007, according to new research from PQ Media. The Stamford, Conn.-based alternative media research firm said branded entertainment grew at a compound annual rate of 13.4% from 2002 to 2007 and is projected to expand another 13.9% to $25.41 billion in 2008, despite slowing overall economic growth and traditional advertising growth rates in the low single digits. Record political campaign spending on alternative media is also expected to contribute to the strong growth this year.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.