CBG focused on AccessIT

April 02, 2008 The Cinema Buying Group -- a buying program of the National Association of Theatre Owners for small and independent theater operators -- has inked a far-reaching deal with Access Integrated Technologies, making the digital-cinema deployer the integrator for the CBG's 600-plus members in the U.S. and Canada. The Phase 2 program incorporates virtual print fee deals that already have been established with Disney, Fox, Paramount and Universal, which have committed to provide movies to as many as 10,000 digital-cinema systems in the U.S. and Canada in conformance with the Digital Cinema Initiatives specification. Some insiders have sensed caution on the part of some studios and have had some concern that not all would participate in new virtual print fee deals.

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