Ad biz down despite Web

December 21, 2007 According to preliminary figures from Nielsen Monitor-Plus, ad spending on broadcast TV was down 2.5%, while national cable was up 1.2%. The biggest spending declines were noted in spot TV in the top 100 markets, down 5%; local newspapers, down 7.4%; national newspapers, down 5.2%; local magazines, down 4.6%; and B2B magazines, down 3.7%. In addition to the Internet, ad spending also increased for national magazines by 7.7%, national Sunday supplements (6%) and outdoor advertising 5.7%.

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