TV ads losing steam, marketers say

February 21, 2008 Traditional television advertising has become less effective in the past two years, according to 62% of marketers, and a majority are trying new ad formats and new video platforms, according to a study by the Association of National Advertisers and Forrester Research. > Half of the advertisers surveyed have started to experiment with new ad types to work with digital video recorders and video-on-demand programs. > 65% of advertisers are "eager" to try ads embedded in VOD, 43% are "eager" to try interactive TV ads, and 32% are "eager" to try ads within the set top box menu.

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