Google shares falling from grace

March 24, 2008 In second-quarter 2000, online advertising was all the rage, bringing in $2.1 billion in the U.S. But it dropped the next quarter, and the quarter after that, to $1.8 billion, as advertisers feared that banner ads weren't effective and the value of search advertising hadn't yet been figured out. The debate about banner ads rages anew. The trade publication Ad Age recently described serious "banner blindness" among Internet surfers whose eyes have been trained simply to ignore banners.

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