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Social networks fuel device divide


March 07, 2008 The social smartphone war between the BlackBerry and Apple's iPhone heated up Thursday on news that BlackBerry users will be able to wirelessly download the social networking site DipDive.com to their hip. RIM founder and co-CEO Jim Balsillie told the Canadian Music Week conference in Toronto that the distribution deal with Dip Dive underlined a growing trend where social networking sites and traditional media content have converged on the Internet and digital devices. "Architecturally, music and the social networking are going to merge," Balsillie told music industry executives.

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