Minisode Network maximizing distrib'nOct 20, 2007, ET
NEW YORK -- Sony Pictures TV's Minisode Network, which presents
shortened episodes of classic TV shows online, is set to expand its
distribution Monday to include Web channels on AOL, Joost and
Crackle, Sony's user-generated video site.
The Minisode Network also will get mobile distribution on Verizon's network. Along with the increased distribution, the Minisode Network also will add "Bewitched," "I Dream of Jeannie" and "The Jeffersons" to its stable of TV programming, which already includes "T.J. Hooker" and "Starsky & Hutch" and now numbers 18 shows. The Minisode Network was announced in May and features episodes of retro programming boiled down to three to five minutes. It originally only aired on MySpace. Crackle was announced in June and was spawned from Sony's acquisition of the Grouper Web site. The site also presents user-generated content with an eye on graduating it to TV or film and is distributed across Facebook, AOL, MySpace and Sony platforms. On Crackle, the Minisode Network will be sponsored by Pepsi, which will present custom "retro-flavored" ads on the page. This is a part of a larger campaign that will see the soda company issue cans next month with branding featuring past logos and promotion for a Web address linking to the Crackle site. On Joost and AOL, the Minisode Network will be sponsored by Honda, which also sponsors it on MySpace. Minisode Network maximizing distrib'nOct 20, 2007, ET
NEW YORK -- Sony Pictures TV's Minisode Network, which presents shortened episodes of classic TV shows online, is set to expand its distribution Monday to include Web channels on AOL, Joost and Crackle, Sony's user-generated video site.
The Minisode Network also will get mobile distribution on Verizon's network. Along with the increased distribution, the Minisode Network also will add "Bewitched," "I Dream of Jeannie" and "The Jeffersons" to its stable of TV programming, which already includes "T.J. Hooker" and "Starsky & Hutch" and now numbers 18 shows. The Minisode Network was announced in May and features episodes of retro programming boiled down to three to five minutes. It originally only aired on MySpace. Crackle was announced in June and was spawned from Sony's acquisition of the Grouper Web site. The site also presents user-generated content with an eye on graduating it to TV or film and is distributed across Facebook, AOL, MySpace and Sony platforms. On Crackle, the Minisode Network will be sponsored by Pepsi, which will present custom "retro-flavored" ads on the page. This is a part of a larger campaign that will see the soda company issue cans next month with branding featuring past logos and promotion for a Web address linking to the Crackle site. On Joost and AOL, the Minisode Network will be sponsored by Honda, which also sponsors it on MySpace.
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