Net Effect: The battle of the network sites

March 26, 2007 NBC Universal and News Corp.'s new video site might significantly change the game in the network Web site battles, but until it debuts in the summer, ABC.com and NBC.com are trading blows in the race for top broadcast portal. Bruce Gersh, senior vp business development at ABC Entertainment, and Alexis Rapo, vp digital media at ABC, said that streaming episodes of "Grey's Anatomy," which had a three-episode story line during the month, and Web features including a personality quiz around the primetime drama were the largest drivers to the site. Vivi Zigler, executive vp digital entertainment at NBC, said that the network site's 13% drop-off from January was just a "natural fluctuation" and remains encouraged by her company's digital strategy.

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