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WWE will loosen grip on theatricals


May 04, 2007 On the heels of weaker-than-hoped boxoffice revenue for its third feature, "The Condemned," World Wrestling Entertainment Inc. said Thursday that it will focus on direct-to-video releases over the near-term. During the sports entertainment powerhouse's first-quarter earnings call, CEO Linda McMahon said that while the WWE film team will continue to evaluate all sorts of scripts, no theatrical features are planned. Despite the change in focus, McMahon noted that the WWE is in talks with a major studio on a potential deal for theatrical distribution on a first-look basis.

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