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HBO and AOL launch site This Just In


November 16, 2006 Time Warner divisions HBO and AOL are collaborating to launch a comedy Web site, This Just In, early next year, marking the first time advertisers will be able to work with the premium cable channel. In addition, This Just In will serve as an "incubator" for HBO and the destination's content might be used on the regular television channel, HBO On Demand and HBO Mobile. The joint venture with AOL represents HBO's growing presence on alternative platforms, a high-priority growth area for the company in the years ahead because of the maturation of its core subscription business.

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