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Rent-by-mail biz is going digital


January 02, 2007 The postal DVD business has attracted major industry interest in France and the U.K. Lovefilm now accounts for 20% of the total DVD rental business in Britain while Glowria has quickly become the No. 1 operator in its home market. DVD rentals by mail were initially seen as breathing new life into a largely moribund and piracy-plagued business in the U.K. and spurring an almost nonexistent rental sector in France. Glowria CEO Mihai Crasneanu confirms that DVD rental by mail is a library business.

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