Dentler keeps SXSW fest headed in right direction

February 28, 2008 In the decade before Matt Dentler jumped into the South by Southwest Film Conference & Festival's driver's seat, the event was little more than an afterthought to Austin's popular SXSW music fest. [...] in just five years, he's transformed it into one of the few top U.S. destinations for film buyers and major studios. [...] in a tragic irony, SXSW has more frequently been overshadowed by Dentler's work as a senior programmer at another Austin event, the genre-film Fantastic Fest, which hosted the first public screening of "There Will Be Blood."

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