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Picking casual gaming's top model


May 04, 2007 It's called the "99% problem" by those in the casual games business and, like something out of a Sherlock Holmes novel, the search is on for the "99% solution." Translated, that means that for every 100 people downloading a casual game, only one will actually purchase it. In effect, the casual games industry is being supported by only 1% of its fans.

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