Early rollout of NBC sked plans probably isn't answer to prayers

March 28, 2008 In case you missed the news on Tuesday, NBC put out word that it's going to buck tradition and hold a news conference announcing its new 2008-09 schedule next week -- six weeks before its broadcast network rivals. [...] at a time when everyone except the networks themselves seems to have gotten the memo that their days as an industry force are dwindling rapidly, a purportedly bold dice roll by NBC inspires merely another opportunity to toss out that handy shuffling-deck-chairs-on-the-Titanic analogy. It's a little weird that NBC would bother making a schedule announcement at all given how it made so much hay of dumping the traditional May advertiser upfronts for a 52-week approach.

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