Good quality? Nah. It's the hype that matters

July 31, 2007 Here was a child who has not yet hit adolescence playing the unwitting role of boxoffice analyst. If your movie is perceived to have bombed at the boxoffice, the judgment of your project's artistic merits tanks right along with it not only in the critical community but, indeed, the greater public mind. Primetime TV series get two episodes, maybe three (if the producer wields sufficient influence).

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