Suppliers try to lasso BRIC TV biz

June 19, 2008 Call it fanciful, but when it comes to the entertainment industry's drive into the world's emerging markets, one can't help thinking of the wagon train pioneers who focused more on the new life that lay at the end of their odyssey than on the dangers along the way. A panel of experts talked about the realities of doing business in these countries for U.S. media companies -- it wasn't entirely a rosy picture. If you are doing business as a TV distributor or producer in Brazil, you most likely will deal with the giant Globo TV, Latin America's biggest producer and broadcaster with no fewer than 121 broadcast stations.

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