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Viacom and pals must learn that being on same page is first chapter in success story


April 30, 2008 That's the reception the Viacom-MGM-Lionsgate joint venture for a new premium cable network has gotten from many in the industry. Entertainment folks are wondering whether cable and satellite TV providers will care to sign up another premium film channel. In the broader Hollywood sphere, ITV Digital was one of those venture attempts -- from then U.K. broadcasters Granada and Carlton -- that failed amid continued losses and changing strategies.

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