Upfront Week out-of-the-ordinary this year

May 19, 2008 "There will be no dancing this year," ABC Entertainment president Stephen McPherson told ad buyers at ABC's upfront. Upfront Week 2008 came in exactly as advertised: lean, short on video because of a truncated development schedule and, in the words of one veteran upfront watcher, almost somber. After hitting one out of the park with its no-nonsense scheduling presentation in early April, NBC stumbled with its Experience, which was designed to show that NBC Uni is more than just a fourth-place broadcast network.

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