MIPTV's environmental initiative gets serious

April 03, 2008 Reed Midem is now in the second year of its Going Green environmental initiative, and the lineup of no-holds-barred speakers -- among them France's "Earth From Above" (2004) docu producer and photographer Yann Arthus-Bertrand, adventurer and environmentalist David de Rothschild, and Live Earth founder and Control Room CEO Kevin Wall -- is clearly aimed at calling the media industry to action. Reed Midem CEO Paul Zilk confesses he's spent more than a few sobering moments thinking about the consequences of climate change. If you believe that climate change is bringing troubles that will require a massive societal response, the global entertainment community is powerfully placed to think and act green as needed.

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