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Sean Combs buys Enyce from Liz Claiborne

'P.Diddy' adds another fashion line to empire

Reuters

Oct 22, 2008, 12:31 PM ET

Sean Combs, recording artist and businessman, bought the fashion line Enyce from Liz Claiborne, for a reported $20 million. Combs' financial partner on the deal was Yucaipa Cos.

Liz Claiborne bought Enyce in 2003 for a reported $114 million.

Combs' fashion lines already include Zac Posen and Sean John. "Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy's lines, and launching into new licensing categories," Combs said in a statement. "The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup."

Sean Combs buys Enyce from Liz Claiborne

'P.Diddy' adds another fashion line to empire

Reuters

Oct 22, 2008, 12:31 PM ET

Sean Combs, recording artist and businessman, bought the fashion line Enyce from Liz Claiborne, for a reported $20 million. Combs' financial partner on the deal was Yucaipa Cos.

Liz Claiborne bought Enyce in 2003 for a reported $114 million.

Combs' fashion lines already include Zac Posen and Sean John. "Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy's lines, and launching into new licensing categories," Combs said in a statement. "The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup."



 


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