ShowEast looks to reinvent show floor

October 12, 2007 When more than 1,000 of the nation's top film exhibitors, distributors, executives and vendors descend upon southern Florida on Monday for the 23rd annual ShowEast convention at the Orlando World Center Marriott, there will be the usual mix of events to keep them occupied: seminars about piracy and digital cinema, pre-holiday screenings, even a casino night. Like every trade show, it has weathered years of behind-the-scenes grousing from attendees, even as it continues to have its boosters (Disney head of distribution Chuck Viane cites it as being "very beneficial"). Fortunately, the convention's management team seems prepared to make positive changes.

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