Silver, WB eyeing rights to live-action 'Masters'

May 24, 2007 The studio and producer are in negotiations with toy company Mattel to acquire the rights to one of the most popular cartoons of the 1980s, "He-Man and the Masters of the Universe," with plans to bring a live-action version to the big screen. Justin Marks has been brought on board to pen the adaptation, which will be called "Masters of the Universe," after the name of the Mattel toy line on which the Filmation-produced cartoon was based. The cartoon was known for the image of blond-haired Prince Adam on top of a mountain uttering the magic words, "By the power of Grayskull, I have the power," and turning into the heroic He-Man.

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