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An 'Average' day for Fox Atomic


September 11, 2007 After creating a sensation on YouTube with its viral marketing videos, the novel "Average American Male" has been picked up by Fox Atomic with Betty Thomas on board to produce with an eye to direct. "Average's" unnamed narrator is a man in his late 20s who hangs out with his friends and girlfriend, plays video games and holds an insignificant job. Interest in "Average" sparked after its publisher Harper Perennial, a division of HarperCollins, produced three one-minute videos for YouTube after having problems getting press for the novel.

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