Software price latest Avid edit

March 17, 2008 Avid Technology's video division has reduced the price of its flagship editing software and consolidated its product line as part of a new strategy. In November, the company pulled out of the upcoming National Association of Broadcasters Show exhibition, with plans to redirect spending to more "customer-focused" efforts. Chief marketing officer Greg Estes said the latest initiatives are based on customer feedback from a survey conducted in the fall.

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