JA Media jump-starts film, TV slate

May 20, 2007 Managing director Elvis Lee said the company -- begun in March as a wholly-owned subsidiary of alternative energy company the Jian Group -- would start shooting its first five feature films this summer. There are many places to invest in China's growing economy, but the capital investment in media is not that high relative to the risk of, say, real estate, Lee said. JA will put up half the $12 million budget for "Jump," a dance drama set in Shanghai to be directed by Stephen Fung ("House of Fury") and co-produced by writer Stephen Chow's Star Overseas company.

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