Par teams with Habbo for promos

January 29, 2008 Paramount Pictures Digital Entertainment and Habbo, the teen-centric virtual world, have inked a deal to create and merchandize virtual goods based on at least three of the studio's films. Habbo has 1.8 million North American teens among its 8 million-strong global community and in the coming months will introduce a number of Paramount-licensed virtual accessories, including themed virtual clothing and furniture. Timo Soininen, CEO of Habbo's parent company Sulake, noted that individual musicians, actors and entertainment properties have appearanced in Habbo in the past.

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