Turning 3-D into a business

February 21, 2008 A call for industry standards for stereoscopic 3-D, both for theatrical release and in the home, was hammered home during a 3-D presentation Wednesday at the Hollywood Post Alliance's annual Technology Retreat. "It's simply the lack of standards that is preventing the studios from taking content that they have in 3-D and formatting it onto a piece of plastic and having it play back in a player to a television that is 3-D capable," said Alan Bell, executive vp and chief technology officer at Paramount. Clearly, home video in 3-D is essential to the converging business models.

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