Study: TV, trailers keep teens tuned to movies

August 27, 2007 A majority of teens see movies within the first two weeks after their release, and despite the surging popularity of the Internet among 13- to 17-year-olds, most find out about the latest films from TV ads and in-theater trailers, according to a new study from consumer research firm OTX and teen social networking site eCrush. The "Teen Topix" study, which surveyed 750 teens nationwide, also found that most in the age group are viewing movies they missed in theaters by renting or buying DVDs, with only 1%-5% choosing to see them via downloads, depending on the title. Another 15% discover new films from entertainment Web sites, 15% from social networking sites, 13% from video-sharing sites and 8% from movie-ticket sites.

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