Weak dollar drives sales for U.S. pics

May 14, 2008 That's good news for U.S. companies at a film market, where the bulk of sales go in one direction: from the U.S. to overseas. Because these U.S. companies generally finance their movies in dollars but sell to companies who make their money in euros, pounds or other strong currencies, the sellers essentially could get a premium on the market value of a film when they close a deal. "U.S. entertainment companies are in the export business, and these currency fluctuations are a big net positive for them," said Stephen Prough, managing director of investment bank Salem Partners.

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