Paramount teams with There.com for movies

April 03, 2008 Via the social networking application VooZoo (which is already popular on Facebook), those who've created There.com avatars will be able to display quick snippets of movies like "Clueless" and "Ferris Bueller's Day Off" as part of their conversations with other members of the world -- much like those popular smiley-face emoticons common to instant messaging. [...] for the most part, Paramount is providing a range of clips from its extensive library of movies and shows -- including classic movies like "Footloose" to recent episodes of "South Park" -- with hopes of driving DVD sales. For There.com, the clips will serve to cement the world's relationship with its socially active 20-something user base, said Ben Richardson, Makena's vp of business development.

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