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'Love Guru' gets mobile game treatment

Player X, Paramount Digital working on mini-games

By Stuart Kemp

June 19, 2008, 03:18 PM ET

EDINBURGH, Scotland -- Cellphone entertainment company Player X has extended its relationship with Paramount Digital Entertainment Co., teaming up to create a mobile game based on Mike Myers starrer "The Love Guru."

The game, developed by Tag Games, comprises six mini-games in which players try to achieve enlightenment by passing mental challenges.

" 'The Love Guru' mobile game is a great complement to the upcoming theatrical debut of the film," said Sandi Isaacs, senior vp mobile and interactive, Paramount Digital Entertainment. "We are excited to reunite with Player X to develop a game that will entertain audiences of all ages."

Player X inked a worldwide co-production and co-development deal with Paramount Pictures Digital Entertainment Group to develop, produce and format retrosodes on the back of the feature film trio "Saturday Night Fever," "Zoolander" and "Top Gun."

'Love Guru' gets mobile game treatment

Player X, Paramount Digital working on mini-games

By Stuart Kemp

June 19, 2008, 03:18 PM ET

EDINBURGH, Scotland -- Cellphone entertainment company Player X has extended its relationship with Paramount Digital Entertainment Co., teaming up to create a mobile game based on Mike Myers starrer "The Love Guru."

The game, developed by Tag Games, comprises six mini-games in which players try to achieve enlightenment by passing mental challenges.

" 'The Love Guru' mobile game is a great complement to the upcoming theatrical debut of the film," said Sandi Isaacs, senior vp mobile and interactive, Paramount Digital Entertainment. "We are excited to reunite with Player X to develop a game that will entertain audiences of all ages."

Player X inked a worldwide co-production and co-development deal with Paramount Pictures Digital Entertainment Group to develop, produce and format retrosodes on the back of the feature film trio "Saturday Night Fever," "Zoolander" and "Top Gun."



 


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