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Real-life Kwik-E-Marts promote 'Simpsons' pic


July 03, 2007 Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art. Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees. It's all part of a campaign to hype the July 27 opening of "The Simpsons Movie," the big-screen debut for the long-running television cartoon, which loves to lampoon 7-Eleven as a store that sells all kinds of unhealthy snacks and is run by a man with a thick Indian accent.

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